CO.STARTERS is a ten-week program that equips aspiring entrepreneurs with the insights, relationships, and tools needed to turn business ideas into action and turn a passion into a sustainable and thriving business.

Apply for an upcoming cohort

Upcoming Events

There are no upcoming events at this time.

Who’s It For?

If you’re an aspiring entrepreneur, or a seasoned entrepreneur looking to launch a new product or service, CO.STARTERS is for you. The only real prerequisites are (1) having an idea you’re ready, willing, and excited to share and pursue and (2) a willingness to study, shape and fine-tune that idea in a supportive, collaborative, and welcoming environment. If you’re creative and community-minded, and you’re serious about turning your passion into a sustainable business, we want you.

What To Expect?

CO.STARTERS is an action-driven, collaborative process with a small and supportive group of like-minded people. Led by a facilitator who is an experienced entrepreneur, you’ll identify your assumptions about why and how your businesses will work and then talk to customers in order to validate your ideas. This approach enables you to rapidly uncover flaws in your concept and find viable models more quickly. You’ll leave the program with a deeper understanding of how to create a sustainable business, articulate your model, and repeat the process with your next great idea.

CO.STARTERS powered by Red Cedar costs a flat fee of $250. This includes curriculum. Additional team members will be an additional $150 fee. Scholarships and payment schedules are potentially available. Application deadline is December 16th. Please contact Danny Laudick at if you have questions.


During CO.STARTERS, you’ll develop and fine-tune your idea, critically examining every part of it and tweaking your next steps through real-time feedback from people in the community. Over the nine weeks, we’ll cover the following topics.

Week 1: Knowing Yourself (Assumptions, Working Styles, Team Building, Obstacles)

Week 2: Knowing Your Customer (Problem, Solution, Benefit, Competition, Advantage, Customer)

Week 3: Getting the Relationship Right (Marketing & Message; Getting, Keeping & Growing Customers)

Week 4: Building the Model to Scale (Starting Small, Distribution, Revenue, Typical Sale, Price)

Week 5: Strengthening Your Structure (Business Structures, Licenses, IP, Hiring)

Week 6: Discovering the Bottom Line (Startup & Ongoing Needs, Fixed & Variable Costs, Break-Even Point)

Week 7: Accounting for Growth (Break-Even Point, Sales Projections, Cash Flow, Accounting)

Week 8: Planning for the Future (Raising Capital, Growth Plans, Goal Setting, Pitch Prep)

Week 9: Pitch Night/Sharing Your Story

Red Cedar is now offering 3-hour CO.STARTERS Get Started Workshops designed to equip you with the insights, relationships, and tools needed to turn your idea into a business.

Whether you’re just getting started, stuck on a particular issue, or are in need of a refresher, this workshop will provide the jumpstart needed to get you moving. This workshop is a low-commitment opportunity to understand what’s driving you, explore your idea through the CO.STARTERS Canvas, and refine your model by learning ways to get meaningful customer feedback and start pursuing your idea today. You’ll also have the opportunity to collaborate with other members of the community and make valuable connections to help you along the way.

Registration deadline for CO.STARTERS Get Started Workshops is the day prior to the workshop.

Register for Upcoming Workshops:

There are no upcoming events at this time.

Price of workshop is $50. This includes:

• Curriculum and other materials

• Childcare if needed

Interested in other ways we help founders and new business startups?